The Official UK Website

In 1965, Flori Roberts was the first cosmetics brand to be developed exclusively for women of colour in the USA.

This was a big step towards giving women a prestigious line of colour cosmetics and skin care products, formulated and shade selected to match their darker skin tones.  Remarkably, Flori Roberts was also the first line of cosmetics for women of colour, to be sold in major department stores and today there is simply no better foundation for dark tones.

As the most successful ethnic makeup brand originating in the US, Flori Roberts keeps pace with the latest trends and technologies when developing their cutting edge cosmetics;  from the latest eye popping mineral eye shadows, rich in pigment and perfect for enhancing darker skin, to luxury lipsticks and glosses in high pigment colour to take you from barely there to high end glamour. Flori Roberts’s renowned Enlighten Skin Perfecting System™ is the first anti-aging skincare range to naturally even out skin discolorations, a common feature of darker skin tones.

Flori Roberts make up and skin care products are sold primarily through Independent Beauty Consultants:  enterprising women who are best placed to sell quality ethnic makeup to women of colour everywhere.  Whether you are from the West Indies, Africa, India, the Mediterranean, Latin America or Europe, Flori Roberts has the perfect match for your make up and skin care needs.

If you want to be part of Flori Roberts UK and the fantastic direct selling phenomenon why not plan a ‘Beauty Hour’ Party with your friends or become a Flori Roberts Independent Beauty Consultant starting your career in beauty today.  Buy or sell?  It’s your choice!